If you are a company that’s new to e-mail marketing it can be tough to start writing your own e-mail marketing copy. Keeping track of analytics on each one of your e-mails will help you to track the type of copy that is working best for your brand but ultimately it’s important to use some of the strategies that many professional e-mail marketing companies are using today to write killer copy with a great return on investment. Here are some great tips that you can follow when you are writing your marketing e-mails so that you can see a better conversion rate through more convincing sales copy.

1. Proofread very carefully: there is nothing that can make your company seem more unprofessional than sending out e-mail copy and promotional materials that haven’t been proofread previously. With proofreading it’s usually a good idea to have a coworker or someone who is impartial read over the content in your e-mail marketing copy before you send anything out to your customers. Having an extra set of eyes for proofreading is one of the best ways that you can prevent errors from slipping through.

2. Set one objective per e-mail: don’t try to overload a single e-mail with several different products or several different goals. If the focus of your e-mail is simply to draw users into your sales page make sure that this is the main objectives that you express in your e-mail. When you set multiple goals in a single e-mail your message can get diluted and your call to action may not carry the same impact.

3. Use several calls to action and a convincing argument: a call to action in e-mail marketing copy could be something as simple as ” visit this page” or “buy now” but it is important that you reiterate this point many times over in your e-mail so that their are several chances for the customer to act. Provide early calls to action and then reinforce your argument as the e-mail copy continues.

4. Produce relatable content for your target market: understand that generating an e-mail list meant specifically drawing contacts from your target market. This means that you need to produce relatable content for people who are in your target market so it’s important to do your research accordingly and to use language that will be well received.

5. Make your content light and easy to read: any marketing copy that can’t be scanned through in a matter of moments will usually be lost or deleted. It’s important to create short and concise paragraphs and break up your copy accordingly to ensure that your readers aren’t overwhelmed. Professional templates can help guide you through the process of writing this short and an easily scannable copy.

6. Build a deadline or sale: if you are able to create some type of deadline or reason for a potential customer to purchase your product right away you will produce copy that’s much more effective. If you want immediate sales and want to encourage subscribers to act immediately introduce the mention of a bonus gift, a promotion or short-term sale for the first 100 buyers of a product. This encourages immediate action that you can see in your e-mail marketing analytics.

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