When we think about e-mail marketing we generally think that most of the money they can be made out of e-mail marketing lies in list building and list creation. In truth, our e-mail list is just one small piece of the puzzle when it comes to effective e-mail marketing. Clear and effective copy is one of the biggest keys to conversion and sales in e-mail marketing.

When it comes down to it not all marketers are excellent copy editors and copywriters. We all have different skills and strengths and sometimes in order to create the best possible e-mail marketing campaign it’s important to ask for help. Luckily there are lots of options when it comes to outsourcing copy an online writing for e-mail marketing.

1. Private writing services: there are a number of websites where you can hire SEO writers and web content writers which are created specifically as an agency to represent a few writers were created by the writers themselves. These private writing services will essentially have the writers themselves set their own rates and in some cases these websites only offer up minimal samples as well as only a few positive reviews. Setting up payment and contact information is all done on site and it may take a few tries to find the right writer for your needs. The good news is that many of these private writing services feature experienced copywriters who have produced content for large corporate press releases, corporate websites and newsletter and e-mail content. Doing some searching online and finding the right private writing services could keep you in professional level copy for quite some time.

2. Freelance websites: freelancing forums and freelance service websites have a number of experts who can provide services such as e-mail marketing automation and copy writing services. Sometimes it can be surprising the amount of experience that some of the freelancers have on websites like freelancer.com, odesk, and fiverr just to name a few. If you need to generate some quick copy for an e-mail newsletter you can usually find a variety of experts at negotiable prices making this a perfect option for startup companies to save time and get professional level copy.

3. Professional e-mail marketing service sites: professional e-mail marketers have experience with copy and will generally have a member of their staff was extremely skilled at reducing copy for companies. By working with a professional e-mail marketing service and looking through their services you can strike up a deal to utilize the services of their copy writer or to fully automate your entire e-mail marketing service. E-mail marketing service websites can create ad campaigns as well as produce high-quality e-mail advertisements for your brand, your products or even for a newsletter. By fully outsourcing these services or choosing packages to outsource as much or as little as you need you will have more time to focus on your business.

You can utilize these three resources and more to get professional level copy for your e-mail marketing campaigns.

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