startup-email

Why does a startup company need e-mail marketing?

Posted by Sarah Marshall on December 3, 2013

One of the first things that any startup company needs to accomplish is brand recognition. An today’s marketing world one of the best ways that you can accomplish true brand recognition without having to blow your marketing budget is through online marketing efforts. While many startups will instantly think about social media marketing it’s very important to consider all options and look towards the online […]

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Using event-based e-mail marketing

Posted by Sarah Marshall on November 20, 2013

E-mail marketing can be a real science and it can take trial and error to get to a point where you can start to see real conversion. Perhaps one of the best ways that you can start to convert sales is to use an event-based e-mail marketing strategy. This type of strategy is especially effective when you have seasonal products and around some of the […]

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Using coupon codes to generate e-mail marketing leads

Posted by Sarah Marshall on November 4, 2013

When you set up an online store most payment options allow you to implement the use of promotional codes to offer up discounts on your products. The good news about these promotional codes is that you can set exactly when they are active by date, by total number of codes that can be used as well as have several different promo codes available for your […]

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How to design mobile friendly e-mail marketing

Posted by Sarah Marshall on October 27, 2013

With over 88% of mobile phone users now checking their e-mail regularly on a mobile device e-mail marketers need to catch up and consider that each e-mail they send out does have enormous potential to be viewed on a mobile platform. Mobile content and optimization is one of the main ways that marketers can update their tactics and reach a wider audience. Mobile devices make […]

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Why using a professional email company is sometimes a good idea

Posted by Sarah Marshall on January 9, 2013

When it comes down to creating e-mail marketing campaigns not every company will have the time that’s necessary to create a proper campaign and concentrate on its success. Proper e-mail marketing takes time to create and personalize and building e-mail lists can also cut into your operating time and budget. For companies who are more content running their day-to-day business with automated e-mail marketing, it’s […]

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