Html tricks to make sure it is appearing correctly in each browser.
How many times have you coded an HTML email and it went wrong? How many times has your HTML email ended in spam just because of silly errors? Coding a HTML email is similar to putting together a web page, but there are some exceptions we need to follow for the best results.. Here are a few issues and solutions to keep in mind while […]
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Simple Strategies For Segmenting your email list
Lift and separate is the name of the game with list segmentation. By segmenting your list into as small as you can manage pieces, your tests become a lot more relevant and impactful. This is a more advanced strategy than just mailing to your entire list as a single entity, and requires a bit of setup, but the results are well worth it. Let’s say […]
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Testing The Best Times and Days for Email Delivery
We all want to get the most out of our email campaigns. This leads to a desire to optimise every component of our mailings. Headlines, calls to action, templates, and in this list as well we can also include send times. So what is the best time to send your emails? Well…there are no hard and fast answers, because every list is different, and every […]
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How effective is e-mail marketing in 2014?
There are many companies who completely avoid e-mail marketing when it comes to establishing an online presence. While we may think of the idea of e-mail as being a bit outdated, the truth is e-mail has become more accessible and therefore more popular making it an even more effective means for marketing. When we look at the year 2014 we kind of take e-mail for […]
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How to build e-mail lists for e-mail marketing
When it comes to unlocking the full potential of e-mail marketing the only way that you can access a large market is to build a proper e-mail list. Building one of these e-mail lists can take real work and a number of different strategies before you can generate a large array of targeted customers that you can use for your e-mail marketing purposes. E-mail marketing […]
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Five key benefits of e-mail marketing
While many people turn to social media and search engine optimization in order to have success with online marketing e-mail marketing still has real merit in an online marketplace and to be one of the most profitable means for marketing online if companies are willing to give it a shot. Here are some the top benefits you can see from starting an e-mail marketing campaign. […]
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Why you should use e-mail marketing software like MonsterMail
When it comes to creating your ultimate online e-mail marketing campaign is extremely difficult to achieve long-term success with e-mail marketing without the use of e-mail marketing software. E-mail marketing software helps make the process of e-mail marketing much more efficient so that you can produce highly customized content, easily e-mail all of your contacts and to give you more time to spend on running […]
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Outsourcing copy for e-mail marketing
When we think about e-mail marketing we generally think that most of the money they can be made out of e-mail marketing lies in list building and list creation. In truth, our e-mail list is just one small piece of the puzzle when it comes to effective e-mail marketing. Clear and effective copy is one of the biggest keys to conversion and sales in e-mail […]
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How to track e-mail campaigns for effectiveness
You may know from your own personal e-mail that everyone these days is getting a lot more non-personal mail in their e-mail inboxes. This can make things very difficult for e-mail marketers especially when it comes to the effectiveness of ad campaigns done through e-mail marketing. E-mail marketers therefore will have to track their e-mail campaigns for effectiveness using analytics and a variety of metrics […]
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Tips for writing e-mail marketing copy
If you are a company that’s new to e-mail marketing it can be tough to start writing your own e-mail marketing copy. Keeping track of analytics on each one of your e-mails will help you to track the type of copy that is working best for your brand but ultimately it’s important to use some of the strategies that many professional e-mail marketing companies are […]
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